Client build
Brand site
End of Play Golf — bespoke golf apparel
Eight pages of thin content,
rebuilt as one deliberate scroll.
End of Play design and manufacture bespoke clothing for golf clubs — Nairn, Sunningdale Heath, West Sussex, Royal Ascot, Farnham, Effingham. Hand-drawn artwork, made in the UK. Their old site had a problem: you couldn't actually see the product, and it weighed 15MB.
Rebuilt as a single cinematic scroll. The background interpolates through defined stops as you move down, so the page gets quieter and more serious the further in you go. The club-crest strip is tied to your scroll velocity — it accelerates, reverses, and settles to a drift when you stop.
Their crests were invisible on black, and inverting them turned a teal ship pink. So each mark's alpha channel is extracted and composited onto solid bone — a clean silhouette that keeps the exact shape of the club's identity.
The contact form became a three-question conversation in their own brand voice that hands off to WhatsApp with the brief already written. No Meta API, no per-conversation billing — a deep link, zero infrastructure.
A counter once read “0% Bespoke Design” for a company whose entire proposition is bespoke design. Now the site fails to the truth, not to zero.
